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better toys
better outcomes

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Create a solid foundation
for lifelong learning

Research shows that early brain development sets the foundation for all future learning and behavior. 

Share the love this month with our BOGO sale!

Buy any toy or set and get a second item 50% off now through Valentine’s Day!
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NEW items added to sale!

Some of our most-loved favorites are now 30% off – take a look before these deals are gone!

Shop skill-based toys for every age
Montessori toys for your child
A parenting partner for you

More than just a toy for your child, we're here for you with online support, expert-designed curriculum, 1-on-1 coaching and more.

Intentional Design

Our expert design team creates toys with play patterns to support every developmental milestone

Creativity. Confidence. Independence. Self discipline.

…who knew toys could do all that?

Montessori curriculum and
easy to follow activities
Details, details, details

Everything we offer is really so much more than a toy. These are tools your child is using to learn about the world and become ways we keepsake those memories. From first smile to first steps and beyond.

Better toys for baby,
better practices for the planet.

We’re obsessed with making the very best for your babies (and ours).

We’re committed to using only the very best materials and finishes safe for your babies (and ours)

We’re dedicated to choosing what’s right for the planet and only use the very best sustainably forested hardwoods for our toys.

Details, details, details

It’s not just a toy, it’s the tool that encourages them to grasp those tiny fingers for the very first time. It’s the plaything that got those little legs kicking for the very first time. It’s the toy you’ll save to remember all these amazing milestones.

So yeah, details matter.

What parents are saying

In the press.